For how many days we have to wait to see our site appear in Google Search Engine? Yes, it is the most obvious and common question comes to every new blogger’s mind. So how long does it take to make it to the first page of Google? Let’s check how to improve Google Search Ranking.
You have just registered a domain and purchased a good host to publish your site. You are working hard for day and night to make our site look stunning, but your site still is not ranked in Google.
Reaching in the top of Google Search rankings does not happen overnight, its require patience, good content and some good and smart SEO practices to make it appear higher in Search Engine.
Why do you need to rank high on Google?
The obvious reason, to get more organic traffic from Google. The higher your rank in Google search engine, the more traffic you get from Google. Statistically, it was also proved that the top five search results get 60% of Google organic traffic.
According to SEO experts, around six months time period is the minimum required to get some positive results in Google Search Ranking.
How does Google find your Website or Blog?
First of all, we need to know how Google works to index any site.
Google employs a program called “Googlebot” or “Spyder”(or bots) to crawl your site. The bots crawl billions of web pages daily to collect information and updates and add to Google index. So, if you want Google to index your site, then Google bots must “crawl” to your site. Then how would you let know Google about your site?
For that, you have to manually add your Blog’s sitemap to Google index and to do that, you need to use the Google Webmaster tool and manually submit your blog’s sitemap.
Now, you have already submitted your site to Google Webmaster, now its time to get the actual result, i.e is your site actually indexed in Google Search or not. For that, there is a simple hack, you just need to type site: yoursite.com in Google Search Bar and the Search results will show which pages or posts have indexed in Google.
So now, your page indexed in Google SE, but it won’t give you the organic traffic from Google, because of sites similar to your blog content already present in Web space for years. Yes, millions of websites competing for the same content in Google Search, so to get higher ranking in Google or to appear first or second page in Google, you need some smart work (not hard). And only if your site gets hefty organic traffic from Google, the chances of Google Adsense income will increase.
How do websites rank in Google?
When we type a word or search term or keywords in Google Search Box, Google selects the pages according to your specific term or query. Google uses a specific formula which is also known as algorithms. Google updates its algorithms several times a year. Search Engines use their own algorithms, that is why you will find different search results from Google.com, Bing or from any other Search Engine. These algorithms are constantly changing to show more improved and specific results, therefore no one has an exact idea about how these search engine algorithms work.
Everyone, who owns a site or blog, wants to improve his rankability in the Search index and this process of improving the rankability is also known as Search Engine Optimisations or SEO.
Search Engines are constantly evolving new algorithms for any specific query. Therefore, to improve the Search Engine Optimisations or SEO, the following factors will help you to improve better Rank on Google.
There are two types of factors affect your overall websites ranking in Google.
On-Site Factor or on page optimization
The quality of Blog content should be high and not copied or borrowed from others blog. Because Google loves high-quality content and if you copy content from others, Google will detect you and lower your rank in SEO. Longer content also helps to improve Google page rank. Always try to write an article with a minimum of 1000 words at least to boost your page rank.
The high quality of your blog content not only improves your site’s SEO but also increase your page metrics and engage your Blog readers more time on your site which will eventually reduce your bounce rate.
2. Social Networking
There is no secret how much popularity your blog posts are getting in Social media websites like Facebook.com or Twitter or Pinterest. The social share of your blog posts also counts to boost your ranking in Google. But one obvious thing we usually forget to count ie Google + 1 ranking. Google recognizes G+1 ranking most closely followed by facebook like.
So, don’t forget to share your blog posts in Google Plus community.
Domain age is a crucial factor to improve ranking in Google. If your Domain register for more than one year, the trustworthiness of your site will increase to Google.
Domain history may also impact your page ranking on Google. If your site has previously been penalized by Google (which may not be due to you), it may affect your current ranking.
A keyword is a phrase or word users will most likely to type in the Google search bar to find out your Blog content. Google algorithms will analyze the entire blog content available in web space and show the most relevant results according to its algorithms. therefore, your keyword or phrase must appear in your blog content preferably in title or paragraph or in the meta description.
As a human being, always try to figure out, what phrase or word we most likely to type in Google search bar to get our desired search results. According, you may select your keyword for blog content.
The following SEO tricks can help your blog post for better page optimization
1.Keyword in the title tag
2. Keyword in the meta description tag (Though Google does not use meta description tag as a direct ranking factor, still it may impact the click-through rate, which is a key ranking factor.)
3. Keyword in H1, H2 tag
4. Keyword in the image alt tag
5. Keyword Density
6.Keyword in blog content
But, try to remember that stuffing of too much keyword in your blog content may negatively affect your Google page rank.
For better keyword ideas, you may use WordPress Plugins like Yoast SEO plugin or All in one SEO plugin.
You can use the LSI keyword also. See here details guidelines about how to use LSI keywords.
5. Internal links
Always try to build an internal link between the most relevant posts of your blog. Internal link building helps the readers to get more engaged to blog content and make them stay longer period in your blog. This will also highly reduce the bounce rate of your site.
6. Blog Content update
Google bots crawl the sites more frequently which updates its content regularly. Therefore try to update your site regularly with unique high-quality content.
Off-site Factors or Off page Optimisations
1. High-quality Backlinks or inbound links
Backlinks mean the links which directed towards your blog or websites, in other words, backlinks are the inbound links. there is a positive correlation between the number of high-quality backlinks and Google page rank. Outbound linking with other relevant authoritative websites is extremely important for ranking in Google. Because it gives a fair indication to Google the importance of your blog content and Google ranks your page accordingly in the search query. But not all backlinks are useful. Only if your blog gets inbound links from high-quality authoritative websites like .edu or .gov websites, chances of getting higher page rank in Google will increase.
Acquiring backlinks from multiple domains is also more important than getting inbound links from the same domain. Don’t try to violate Google webmaster guidelines with Black-hat SEO techniques.
See here What is Google Penguin Algorithm
So, how will you get higher inbound backlinks? Try to write unique content, try guest blog post, update your blog with high-quality content regularly, Digital PR etc.
Site Specific Technical Factors
Well optimization of some site-specific technical factors can improve your Google page ranking
Page loading speed is a key ranking factor in Google Search results. Page with lightning fast loading speed gets higher rankability in Google than slow loading websites.
2. Redirect HTTP to HTTPS
Obviously secure sites will get higher ranking in Google. Encrypted sites ensure its users are protected from hackers or malicious cookies. Therefore try to use SSL redirect WordPress plugin or edit your .htaccess file in your root directory.
3. Use of AMP
AMP enabled sites to get a higher ranking score in Google PageRank. For that, you can use plugins like AMP from Automattic or AMPforWP.
Your site should be mobile or smartphone friendly. All popular WordPress themes are mobile responsive.
5.Use of too much affiliated or ads links
Google may penalize too many affiliate links. Also, try to avoid pop up ads links.
6. Avoid using badly coded plugins
Badly coded plugins increase the loading time of your blog
7. Use Cloudflare CDN or any other Content Delivery Network
Cloudflare CDN immensely reduces your server load and increase page load speed and it’s totally free. CDN also helps to hide your blog’s IP address and helps to secure your site from brute force attack or other hacking websites.
8. Use WordPress Cache Plugins
Use WordPress caching plugins like W3 Total Cache, WP Rocket or WP Super Cache etc.
Improving Search Ranking in Google is not an overnight journey, its require patients, hard works, and some smart tactics. You may follow any SEO experts advise, but it’s up to you how you optimize your blog to improve search ranking in Google. You can find lots of free or paid SEO analysis tools like Semrush or Moz to find keyword’s rankings or your competitor’s keywords. But before all that, you need to create high quality blog contents with regular post, so that Google or other search engines will crawl your site more regularly.